The Salesforce Marketing Cloud provides integrated solutions for client journey administration, mobile, email, social media, web personalization, advertising, content management, content development, and data interpretation. It creates a platform with an ability to consolidate personalized campaigns across multiple devices and channels to ensure excellent efficiency and success for advertisers.
Additionally, it comprises tools that make the implementation of marketing & analytics operations based on customer behavior insights, very simple.
Salesforce Marketing Cloud has numerous, well-segregated platforms which define the quintessential values of clients:
Marketing Cloud Connect – Its objective is to create a bond between the client and the brand by providing personalized content at each touchpoint and make the customers feel valued. Using this platform, the Marketing Cloud can create integrated customer experiences through customization services.
Analytics Builder – This tool allows you to measure your efforts and understand client behavior and interests across channels. It provides insights that can be used to set marketing goals and refine customer journeys.
Content Builder – It is a cross-channel content management tool that can be used as a sole frame to place the searched information and secondary research for future use in Marketing cloud.
Personalization Builder – This tool is now a part of the Einstein framework . Initially, it used predictive analytics to create insights and dashboards using customer’s buying preferences to enable brands to reach their audience more effectively. It may be used to form a customer engagement strategy.
Audience Builder – Its objective is to segment your mailing list and help you better target the opportunities through deeper understanding of customer attributes and behavior.
Journey Builder – It enables you to create coordinated campaigns at scale through utilization of insights gathered from the CTR calculations, channel metrics, communication patterns and scheduling, etc. You would be able to cater to individual customer journeys, activities pertaining to sales and service, irrespective of the size of potential client base.