What is Digital 360?

Salesforce’s Marketing Cloud, Commerce Cloud, and Experience Cloud are combined in Digital 360 to provide a comprehensive picture of the customer throughout the purchase process. It provides a centralized source of truth for customizing client experiences. Consider it a one-stop-shop for all of your CRM requirements.
Simply said, Digital 360 integrates all of your consumer touchpoints in order to foster strong customer-brand interactions.

Features of Digital 360

Google and Salesforce – By integrating first-party data to accomplish smarter measurement and activation, including Customer Match, across marketing and advertising, the strategic relationship between Google and Salesforce lets marketers better understand their consumers in a way that respects privacy and preserves trust.

Marketer Career Path on Trailhead – Trailhead, Salesforce’s free online learning platform, now has a single location with tools for anybody wishing to start or advance their marketing career.

Salesforce Order Management – Beyond the purchase button, Salesforce Order Management helps businesses with fulfillment, delivery, and loyalty. Companies can see real-time inventory across an entire network of stores and fulfillment centers with Omnichannel Inventory and Distributed Order Management, allowing them to turn their stores into distribution centers and offer customers a variety of delivery options, including same-day delivery, buy online pick up in-store, and more.

Snapchat Audience Match – Marketers can now generate targeted, tailored advertising audiences for Snapchat using first-party data held in Salesforce. Companies may leverage what they currently know about their consumers to engage them on the platform with personalized, 1-to-1 content.

WhatsApp Integration – With keyword recognition, transactional messaging, and more, Marketing Cloud’s WhatsApp Business Solution can help businesses enhance client engagement. Companies may now engage directly with clients on WhatsApp by creating an account, channels, and message templates.

Salesforce CDP for Commerce – Companies gain a full picture of first-party customer data across all touchpoints with Commerce Cloud data integrated in Salesforce CDP, enabling a genuine single source of truth and the ability to leverage commerce data in cross-channel marketing.

B2B2C Commerce – The new B2B2C Commerce software allows B2B enterprises to easily build a connected, direct-to-consumer (D2C) e-commerce shop with only a few clicks rather than coding. Companies that sell through distributors and retailers may now acquire that first-party data, allowing them to gain a deeper understanding of their whole client base, link directly with marketing, sales, and support, and generate additional income.

Marketing Cloud Datorama Reports – Marketers now have immediate access to the new email, mobile, and journey reports to monitor and enhance performance – all within the Marketing Cloud interface, thanks to Salesforce Datorama, Marketing Cloud’s analytics product.

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Digital 360 Cloud Services

Marketing Cloud

Marketers can collect data across channels and services using Salesforce Marketing Cloud, then use data insights to deliver personalized, connected marketing experiences.

Commerce Cloud

B2B and B2C organizations may use Salesforce Commerce Cloud to provide seamless purchasing experiences across mobile, internet, and social platforms.

Experience Cloud

It is a digital experience platform that enables businesses to easily create integrated CRM-powered digital experiences for their customers, partners, and workers.