Salesforce vs Oracle: Which Cloud CRM Provider to Choose?

Salesforce vs Oracle: Which Cloud CRM Provider to Choose?

Are you looking for an efficient Cloud CRM Provider who can manage your business relationships better? What better option do you have than Oracle CRM or Salesforce CRM? The two top-of-the-line Cloud CRM Providers bring the best Customer Relationship Management services you have been searching for!

Salesforce CRM has been a go-to choice for many businesses, with a remarkable 19% market share. Meanwhile, Oracle CRM has emerged as the most in-demand Cloud CRM by holding almost 12% of the market share.

Now the question arises: Which Cloud CRM should you choose? Even though both Salesforce and Oracle CRM offer excellent CRM tools and features, you need a CRM Solution that can match your expectations, right? Don’t get too caught up! We bring you the ultimate guide on Salesforce and Oracle Cloud CRM! Keep reading as we compare their main features and service offerings bit by bit.

Introducing Salesforce CRM: The Main Product Highlights

Everything you need to explore about Salesforce Cloud CRM Provider is on Salesforce Customer 360. Being the world’s #1 CRM System, Salesforce brings you a pool of CRM products driven by the latest technology inventions:

a) Sales Cloud: It can streamline your business’s sales processes and help sales teams close deals faster.

b) Service Cloud: It can enhance customer support and service by assisting your customers quickly.

c) Marketing Cloud: It enables marketing automation with AI-driven tools so that you can create targeted marketing campaigns.

d) Commerce Cloud: Your e-commerce business can leverage this product to create personalized shopping experiences.

e) Data Cloud: You can use this hyperscale data platform and handle all your customer data across different Salesforce applications.

f) AppExchange: This Salesforce marketplace gives you access to a vast library of add-ons and extensions to enhance your CRM.

Overall, the Salesforce Cloud CRM Provider offers a versatile platform to build unique CRM solutions with custom applications. But is it better than Oracle CRM? Let’s about to find out!

Introducing Oracle CRM: The Main Product Highlights

Oracle Advertising and CX solutions offer exclusive CRM products that you mustn’t miss:

a) Cross-CX: The suite of Customer Experience cloud applications gives you complete flexibility to manage your marketing, sales, and customer service.

b) B2B and B2C Marketing: You can manage all your multi-channel marketing campaigns through this CRM product.

c) Oracle Advertising: The AI-powered product Oracle OnRamp gives you clear insights into your audience’s demands and how to improve your marketing/sales campaigns.

d) Oracle Sales: Here, you get AI-powered selling tools capable of building successful sales organizations based on intelligent recommendations.

e) Oracle Intelligent Service: You have the most potent Digital-first Service Products that you can use to elevate your service CX.

Oracle Cloud CRM Provider has various CX products for Sales, Service, and Marketing. So, it’s up to you to select the products you need to enhance your CRM journey. Now, let’s compare Salesforce CRM products with Oracle so that you get a clear idea about both!

Also Read: Salesforce for Small Business – Features & Capabilities

Salesforce vs. Oracle: A Detailed Comparison Of The Cloud CRM Provider

Now that we’ve explored the main product highlights, it’s time to compare these two leading Cloud CRM providers. So, let’s examine various aspects of Salesforce and Oracle CRM Solutions that can influence your choice!

Pricing Model

The SMB and enterprise pricing plans for Salesforce CRM vary depending on which CRM product you choose! For example, Salesforce Sales Cloud Essentials costs around $25, and the Professional Plan costs $75 per user monthly. The most expensive plan costs $330 per user monthly. However, you can try out the free trial plan for 30 days and choose either a monthly or annual subscription-based payment plan.

Like Salesforce, Oracle CX Platform also offers monthly and annual subscription plans. However, you don’t get any free trial plan, and the basic plan starts from $75. The Premium Plan’s pricing goes up to $300.

Verdict: Oracle CRM is a bit costlier than Salesforce.

The Features & Capabilities of The Cloud CRM Provider

With Data Cloud as the foundation of Salesforce Customer 360, Salesforce CRM has three main products, including Service, Sales, and Marketing Cloud. Let’s explore the main features of these products.

Sales Cloud:

1) Capture and manage leads effectively
2) Track sales opportunities and forecasts
3) Centralize customer information with account management
4) Sales automation of routine sales tasks.
5) Generate reporting insights with data analytics
6) Collaborate with sales and marketing teams on deals

Service Cloud:

1) Case management of customer inquiries and support cases
2) Create and manage a knowledge repository
3) Omnichannel support through multiple channels.
4) AI-powered chatbots for automated customer support
5) Customer self-service to find answers independently
6) Manage on-site service teams effectively

Marketing Cloud:

1) Marketing campaign automation and personalization
2) Manage email marketing campaigns
3) Perform Social Media Marketing to enhance customer engagement
4) Customer journey mapping with visualization
5) Audience segmentation and reporting of campaign performance

Next comes the Oracle CX Cloud Solutions! Like Salesforce, Oracle also has several different modules for Sales, Customer Service, and Marketing. Here are some of the core Oracle CX Cloud product features you need to know.

Click to know more about the Marketing Cloud

Sales Cloud:

1) Analytics and sales forecasts to identify the best trends
2) Dynamic dashboard to visualize data-driven insights
3) Social collaboration and customer data management
4) Sales performance management with packaged ERP integration

Service Cloud:

1) Manage cross-channel customer relationships
2) Case management to offer the best possible resolution
3) Knowledge management for self-service
4) Policy automation with field service management

Marketing Cloud:

1) Marketing automation with cross-channel orchestration
2) Personalized marketing campaign content generation
3) Customer experience management and A/B testing with campaigns
4) Targeted content marketing with social media marketing

Verdict: Although the main products of Salesforce and Oracle CRM are the same, they have distinct features and capabilities. You must consider your required features and decide which CRM Provider will be ideal for your business!

Also Read: Salesforce Einstein Fostering Fast Organization Growth

Avaitable Integration Options

The diverse Salesforce CRM Ecosystem supports easy integration with various internal/external systems and applications, including:

1) MailChimp
2) Jira
4) Gmail
5) Salesforce AppExchange
7) Freshdesk
8) WordPress
9) Slack

Just like Salesforce, Oracle CX Cloud also offers excellent flexibility to integrate with external platforms like:

1) Oracle E-Business Suite
2) Microsoft Products (Outlook, Dynamics, etc.)
3) BEA WebLogic
4) Lotus Notes
5) Siebel CRM

Verdict: Both offer easy integration options with various external systems. However, you must have a handful of tools/systems that you require to integrate with the Cloud Service Provider you choose! So, cross-verify if they support those system integrations or not, and then decide!

Language & Device Support

Salesforce CRM supports English, Chinese, Hindi, Japanese, Spanish, French, Italian, Dutch, Portuguese, and Swedish. However, Oracle CRM only supports English.

Speaking about the available device support, both support Windows, Android, Linux, iOS, and web-based platforms. So, you can use the CRM tools across any of these devices!

Service & Support

Now, we have compared the available features, pricing, and integration capabilities of the Cloud CRM Providers; it’s time to reach their service support!

The reason why it is important to compare is because it’s you who’s paying for the CRM services they offer! Whenever you face a problem, you need support and guidance from the CRM Service Provider!

Salesforce CRM offers 24/7 support via email, phone, and online tickets. You can also opt for self-help through their online training and documentation. On the contrary, Oracle CRM has a single platform to handle all business processes and customer relationship management issues. If you require assistance, you can go for the live support option or use the available online documentation and training.

Verdict: Whichever Cloud Service Provider you choose, you will get professional assistance and support from them. Only the medium to reach the customer support team is different!

Also Read: How can you attain business goals using Salesforce Consulting Services?

Time To Decide: Which Cloud CRM Provider To Choose?

Have you made a decision already? Don’t rush, as it’s an important decision to make! Salesforce CRM or Oracle CRM – The choice between the two isn’t only about which has the best features and capabilities. The main priority is what your business currently needs to enhance Customer Relationships!

Are you still wondering what works best for your business? Contemplate your business requirements with the right features of Salesforce or Oracle CRM Solutions. This way, you’ll quickly determine which Cloud CRM Provider is the best for your business!

About Us: Algoworks is a B2B IT firm providing end-to-end product development services. Operating chiefly from its California office, Algoworks is reputed for its partnership with Fortune 500 companies such as Amazon, Dell, Salesforce, and Microsoft. The company’s key Salesforce Services include: Salesforce Marketing Cloud, Salesforce Experience Cloud, AppExchange Apps, Salesforce Consulting Services etc. For more information, contact us here.

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Pratyush Kumar

Pratyush Kumar

Co-Founder & President at Algoworks, Open-Source | Salesforce | ECM
Pratyush is Co-Founder and President at Algoworks. He is responsible for managing, growing open source technologies team and has spearheaded more than 200 projects in Salesforce CRM alone. He provides consulting and advisory to clients looking for services relating to CRM(Customer Relationship Management) and ECM(Enterprise Content Management). In the past, Pratyush has held consulting roles with various global technology leaders, such as Globallogic & HCL in India. He holds an Engineering graduate degree from Indian Institute of Technology, Roorkee.
Pratyush Kumar

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