No matter how big or small a business is, Customer Relationship Management has become a necessity. Most of the organizations now acknowledge the significance of CRM systems and how they can help them grow and generate revenue.
Salesforce CRM, the dominant hand in the market, offers a product called Sales Cloud which supports marketing, sales, and customer support, both in context of business-to-customer (B2C) and business-to-business (B2B). Despite its evident high price tag, Sales Cloud is a top player in the CRM software market.
Anyone who is planning to execute a CRM system must know how the pricing of such platforms goes by. Evaluating the dominant cost of Salesforce CRM implementation is crucial, but so is having a good understanding of the baseline prices. Apart from this, other costs that include customer support, contract terms, customization, and consultancy costs must be considered as well.
Let’s have a look at the pricing plans of Salesforce Sales Cloud in detail, along with their features.
1. Salesforce Essentials ($25/user per month):
Designed while keeping small businesses in mind, Salesforce Essentials has all the functionalities and attributes that any organization could ask for in a CRM with an economical pricing plan. It is a cost-productive alternative to high-priced CRM solutions. Salesforce Essentials offers online technical support, self-guided learning, and customer communities that make sure the system is up and running. It comes in an Inbox Mobile App version as well which helps in generating leads from site visitors’ information. Some of the features of Salesforce Essentials are:
- Basic sales and customer processes
- Basic lead management
- Feature-packed mobile application
- Basic collaboration, customization, and automation
- Limited analytics
- Basic support
- Data storage
2. Lightning Professional ($75/user per month):
Created for a more advanced user base, Lightning Professional holds more features and modules than Salesforce Essentials. This plan is customizable and helps with a smoother process, supporting various third-party integrations. It generates contacts, offers precise notes, and manages approvals. It is also efficient in automating collections, billing, and revenue recognition. Some of the features of Lightning Professional are:
- Complete Salesforce Essentials features (excluding mobile inbox)
- Price quotes
- Sales forecasting
- Integration capabilities
- Collaboration tools
3. Lightning Enterprise ($150/user per month):
Salesforce Lightning Enterprise is a versatile plan which is built for both single and multiple user groups. Strong features like support, sales, and marketing functions are hosted from this single platform. The app takes help of machine learning to formulate highly convertible leads. It makes the workflow process accurate. The plan comes along with a sales analytics application that makes sense of team performance, sales pipelines, trends, etc. It consists of powerful features and integrations that many companies take advantage of. Some of the features of Lightning Professional are:
- Complete Lightning Professional features (excluding mobile inbox)
- Process automation and customization
- Real-time insights into sales
- Partners and communities creation
- Sales and Customer management
- Sales forecasting features
- Partners and communities creation
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4. Lightning Unlimited ($300/user per month):
Large businesses that consist of large sales and marketing operations make the best use of Salesforce Lightning Unlimited. It is power-packed with features and is highly suitable for organizations that have various marketing and sales teams. Its management and automation of any business process with the help of Process Builder tool are one of the many benefits of Lightning Unlimited. It is also capable of controlling user access as it assigns permissions and roles. Some of the features of Lightning Professional are:
- Complete Lightning Enterprise features (excluding mobile inbox)
- Configuration services
- Developer tools
- Premier Success resources
- 24/7 toll-free support
- Management of sales teams
- Premier Success resources
Factors Affecting Salesforce Cloud Implementation Costs
- Company Size – Company size is commonly decided by the customers, number of users, and transactions that an organization manages.
- Company Objectives – Businesses that are looking for standard things from a CRM solution like tracking customers experience lower implementation costs. But for the organizations who want to boost customer service or customer experience will face higher implementation cost and could take longer to implement it.
- Industry Type – Distinct industries differ in the context of sales pipelines, with some having more complicated ones than others. Moreover, some industries require much deeper customer engagement. These things also add up to a high cost.
Which Salesforce Sales Cloud pricing plan do you think works best for your business? Let us know in the comments!
Article Resource: Finances Online, Contact Monkey, PC Mag
Pratyush Kumar
