Do you know that 80% to 90% of mobile applications are abandoned just after a single use! An average app loses almost 77% of the daily active users just after three days of installing it!
Mobile app development is a costly affair and takes a huge amount of time and effort. Because of this, all businesses cannot afford the failure of their mobile application.
What is it that leads to your mobile app’s failure? What is it that you need to work on? If you can’t really put a finger on it, we have listed a few reasons that might be behind the failure of your app.
Why Do Mobile Apps Fail?
1. Poor Mobile App Strategy
More often than not, a mobile application tends to fail due to the lack of a solid strategy. Overlooking a strong foundation could either result in a low-quality app or delay your process of development. It is imperative to take your end users into account while working on your strategies so that you don’t end up harming your ventures. Instead of thinking in terms of hard sales, thinking of providing value to the users in terms of service, information, or entertainment can prove to be much more effective. To look at the brighter side, a failed mobile strategy can help you generate useful insights that can enhance your chances of achieving success with your upcoming projects.
2. Unimpressive User Experience
If your mobile app is not easy to use and intuitive, the chances of it falling off a cliff are pretty high. Performance issues and inconsistency are the two enemies of a perfect mobile app. You can study the success of user experience (UX) by focusing on the following:
- App loading speed – Users abstain from apps that are slow in loading the content.
- App user interface (UI) – this requires high performance, simple app designs, adherence to GDPR standards, etc.
- Quick login process
- User onboarding
3. Ignoring Customer Feedback
What is one of the best ways to learn about whether your mobile application is being liked by the audience or not? Feedback.
According to a survey, one out of three companies never ask for feedback from their customers, and 43 percent of businesses don’t think of feedback as a priority.
Getting genuine feedbacks from your app’s users is one thing that developers must pay attention to in order to meet user needs. Also, it is critical to respond to those feedbacks and questions on time. That is why it is suggested to add an option of leaving feedback and comments on the mobile app. Customers are more likely to be loyal when they feel they are being heard.
4. Improper Monetization Strategy
Another reason why mobile apps go downhill is that owners fail at monetizing their apps properly. An improper monetizations strategy is no less than a nightmare. But to save you from the stress, there are various ways to monetize a mobile app, few of which include:
- In-app advertising
- Freemium model
- Subscription model
- Newsletter promotions
5. Insufficient App Testing
According to a study, 58% of iOS applications crash due to the lack of proper quality testing. Ignoring testing practices is unacceptable and must never be overlooked. QA professionals perform following types of testing:
- Performance testing
- Security testing
- Usability testing
- Function testing
It is advised to use cyclic testing tools to run continuous tests to make the app development process more efficient and productive. Building the Minimum Viable Product (MVP) is also a popular technique nowadays that the developers use to analyze the reactions of the initial release.
In a nutshell, the MVP model is an initial version of the mobile application with just the basic features, that is launched before the full-blown app is released in the market.
Thou too shall pass…
There is no storm that cannot settle. There are many successful apps that did not hit it off immediately. They grew slowly and gradually, and now serve millions of users daily. Some found pearls in their bugs and handicaps, and the workaround or feature-cutting because of the same resulted in them being superhit apps. But then that’s fate, and it takes its own shape.
We here are talking about things under your control. If you are prepared to handle failures and rectify your mistakes, that means you are ready to face the competition. All you need to do is extensive research, create a solid strategy, and choose the relevant platform.
Source: CleverTap, Reinvently, Dzone, Net Solutions, Clutch, Dot Com Infoway