One of the biggest industries across the world, the health industry hit a new bar when the COVID-19 pandemic spread unrestrained last year in 2020. In 2019, the global healthcare market was estimated to be at $185 Billion and is expected to reach $662 Billion by 2026.
Apart from the common factor that we have a massive population that is aging, the fatal pandemic has urged people to have frequent hospital runs or consult a doctor online even more than before. This has, of course, exponentially increased the number of digital records maintained by hospitals. How do they manage such huge data? By using CRM. CRM aids healthcare companies in various ways. The best CRM solution for these companies is the Salesforce Health Cloud.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a cloud-based patient relationship platform for providing a better, personalized engagement to the patients. It offers a complete overview of the patients’ condition, their medical history, and smartly manages patients, providing them with a connected engagement experience.
Salesforce Health Cloud is a highly secure platform that safeguards all the patients’ data, facilitates communication on various devices, and enhances patient relationships.
Benefits Of Using Salesforce Health Cloud
There are a plethora of benefits offered by Salesforce Health Cloud to the providers, the payers, pharmaceutical companies, and medical devices companies. Let’s get to them!
1. Benefits for Providers
All the features of Electronic Health Records (EHR) could be found in the Salesforce Health Cloud. Unlocking the legacy systems, including apps in a compliant, turning the insights into action for a better approach, the cloud provides everything. Salesforce Health Cloud offers:
- 360° Overview of the Patient’s Data
- Complete Patient Experience
- Engagement and Coordination with Patients
2. Benefits for Payers
For insurance companies, in particular, the Salesforce Health Cloud comes through with certain features that allow payers to engage with members efficiently with:
- Member Care Programs Management
- Personalized Member Services
- Member Journey Complete Management
3. Benefits for Pharma Companies
A vast number of pharma companies ranging from small to large scale use Salesforce Health Cloud for patient support programs. The cloud offers these companies with a centralized system that gathers every information of the patients, tracks their status, helps the companies to reduce their operational costs, and deliver better patient care. It also offers:
- Streamlined Compliance and Adherence
- Personalized Patient and HCP Experience
- Crucial Information Analysis
4. Benefits for Medical Devices Companies
The companies dealing in medical devices also seek help with client relationship management, commercial processing management, patient support, etc. The Salesforce Health Cloud helps such companies with the following:
- Empowering the Sales and Accounts Teams
- Account-based Forecasting
- Enhancing the Overall Experience and Outcomes