Salesforce comes with multiple OOTB (out-of-the-box) features that are customizable. Just like any complex, integrated solution, quality assurance and testing are important for Salesforce. The configuration of the admin module and the customization that happens in the vanilla SFDC needs to be optimally validated. The trick for the tester is to ensure that the custom
We live in a customer-centric marketing landscape where positive experience across all touchpoints in the customer journey will satisfy and help retain customers. One of the basic needs, to even hope to achieve this effect, is quick and accurate communication. The threat of system siloes and lack of integrated systems, often stand in your way
Phew! What a challenging year we have been through together. 2020 totally rattled us and changed the way we could go about our business and life. However, the pandemonium that followed, forced many business executives to change their strategy and innovate. Salesforce is one such case study of a fast-moving industry that brought a lot
A Vancouver company, founded in a Burnaby living room, has been acquired by one of the world’s largest customer relationship management (CRM) tech companies. The BC-based mobile commerce platform, Mobify, announced on Friday that it would be acquired by Salesforce, a leader in CRM that allows companies to better manage clients. The terms of the
Sales productivity is the product of its efficiency and its effectiveness. Maintaining a healthy customer relationship is the key to a successful business. Customers can prove out to be the best marketing people a business can have. Selling your products or services is not sufficient, it is very crucial to have a loyal relationship with
The Salesforce State of Marketing Report 2020 edition includes insights from nearly 7,000 marketing leaders worldwide. The Salesforce Research team conducts an annual survey to unveil a year-over-year (YoY) comparison with a focus on marketing skill sets, social engagement standards, privacy policies, and data management strategies. Salesforce, with its flagship Marketing Cloud customer base, has
If you have used Salesforce, you would have definitely encountered duplicate data. It comes as no surprise to you when you follow up on a lead and discover that an associate of yours has already contacted your lead and has added duplicate data to your Salesforce org. Tough luck, isn’t it? According to research, 83%
