Is it easy to maintain product and brand awareness in this age of ever-increasing customer demands? No. It is even more challenging for small-scale businesses as they don’t have many resources to invest, which means they have to compromise after reaching a certain level. We are living in a highly competitive digital era where marketers
Recently, Salesforce launched Revenue Cloud, a new cloud product designed to give companies a holistic view of their revenue cycle and launch new revenue streams. “We are helping businesses accelerate growth, whether that means filling the gaps of lost revenue or doubling down on the areas of your business that are doing well,” Salesforce said
What is the most important objective of B2B businesses? All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.
A Vancouver company, founded in a Burnaby living room, has been acquired by one of the world’s largest customer relationship management (CRM) tech companies. The BC-based mobile commerce platform, Mobify, announced on Friday that it would be acquired by Salesforce, a leader in CRM that allows companies to better manage clients. The terms of the
Do you know about the first-ever e-Commerce transaction? In 1994, the first item sold securely over the internet was a CD copy of “Ten Summoner’s Tales” by Sting worth $12.48. Just think about how far we have come over the course of the last two decades where every product company has embraced e-commerce as a
The Salesforce State of Marketing Report 2020 edition includes insights from nearly 7,000 marketing leaders worldwide. The Salesforce Research team conducts an annual survey to unveil a year-over-year (YoY) comparison with a focus on marketing skill sets, social engagement standards, privacy policies, and data management strategies. Salesforce, with its flagship Marketing Cloud customer base, has
Salesforce is the undisputed market leader in the Customer Relationship Management (CRM) industry that brings customers and companies together through their Customer 360 platform. Consequently, Salesforce has been named as a Leader in Gartner Magic Quadrant for CRM Customer Engagement Center for the 12th consecutive year. This makes one question: How has Salesforce been so
Nowadays, customer retention has become a major challenge in this era of the IT industry. A small percentage of hike in customer retention leads to higher company growth. But, if your competitor got success to swipe your customers then you need to be very serious about the customer retention process and their best possible tools.
In the first blog of the Salesforce Lightning Migration series, we discussed the Lightning Platform and the Lightning App Builder in detail. Now, it’s time to differentiate between Salesforce Classic and Salesforce Lightning to give a clear picture of the two and how the latter one can prove to be more beneficial. When compared to
Technology has taken app development to a new level, making it more accessible than ever. One such technology, best known for its ability to empower one and all, is Salesforce. Back in 2014, Salesforce had the vision to empower all Trailblazers in business to contribute to the IT domain. For this, they introduced the Salesforce
