Is it easy to maintain product and brand awareness in this age of ever-increasing customer demands? No. It is even more challenging for small-scale businesses as they don’t have many resources to invest, which means they have to compromise after reaching a certain level. We are living in a highly competitive digital era where marketers
Recently, Salesforce launched Revenue Cloud, a new cloud product designed to give companies a holistic view of their revenue cycle and launch new revenue streams. “We are helping businesses accelerate growth, whether that means filling the gaps of lost revenue or doubling down on the areas of your business that are doing well,” Salesforce said
Dreamforce to You will be a free virtual event that spans from 12 Nov 2020 through December and includes live events, keynote sessions, personal consultations, and recorded material. The virtual conference is the result of the Covid-19 pandemic, which forced Salesforce in April to announce its plans to cancel its winter event at the Moscone
What is the most important objective of B2B businesses? All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.
In the summer of 2020, Salesforce brought in new advances into the Consulting Partner Program by launching the Navigator Model. The Partner Navigator Program is the most customer-friendly approach so far to ensure the selection of the right partner for your Salesforce implementation. It will highlight the products, industries as well as services, each partner
Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year. “By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of
Let me break a bubble for you. Salesforce solutions are not as easy to implement as they advertise. Without the technical expertise and active engagement, CRM projects are bound to fail for reasons amounting to data quality, unrealistic expectations, and unsupervised project management. Congratulations on choosing the best CRM platform in the world! But there
A Vancouver company, founded in a Burnaby living room, has been acquired by one of the world’s largest customer relationship management (CRM) tech companies. The BC-based mobile commerce platform, Mobify, announced on Friday that it would be acquired by Salesforce, a leader in CRM that allows companies to better manage clients. The terms of the
Sales productivity is the product of its efficiency and its effectiveness. Maintaining a healthy customer relationship is the key to a successful business. Customers can prove out to be the best marketing people a business can have. Selling your products or services is not sufficient, it is very crucial to have a loyal relationship with
Salesforce unceremoniously discontinued its Einstein Voice Assistant and its companion Einstein Voice Skills app builder in a Summer ’20 Release note last month. The voice tools were the major technology attraction at Dreamforce last year, but they never made it out of beta. The underlying Einstein Voice technology, however, remains very much alive and well.
