What is the most important objective of B2B businesses? All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.
Here’s a question: Which Salesforce marketing automation tool is the right choice for your business? Is it that easy to answer? We bet you, it is. Once you are clear about the importance of marketing automation and how it can balance your marketing and sales efforts, you are already halfway towards deciding the best marketing
Advancement in technology has led to fierce competition. Customer retention has become one of the major headaches in the industry, “5% increase in customer retention results in 25% increase in profit.” Teams slog to draw traffic to the website and network like hell to create your brand and ramp up your social media presence. Then
Marketers have a plethora of discussion about Marketing Automation and plenty of marketers are infatuated with it. Marketing teams have myriad jobs that are pretty repetitive such as emails, social media presence, running ads, website actions, etc. Is that where the marketing automation kicks in? Yes! The marketing departments nowadays automate the repetitive tasks and
Marketing Automation is the new buzzword and it holds a significant position in the realm of business. Let’s witness what is the status of marketing automation this year and how far its impact could be echoed.
For a person who has spent more than two decades in sales, the idea of switching to marketing automation to drive sales might sound marshy. Salespeople believe more in the personalized touch like a phone call or a gift, so automation would be coined as ‘cold’ by them. But on the contrary, the “set it
Marketing which is a major function for every business is constantly shifting and evolving and hence becoming increasingly complex as consumers are relying on a multitude of devices to consume media. To stay updated with the best marketing activities, it can be a daunting task for marketers but some awesome marketing automation tools can streamline
Did you come to realise that your company is wasting a lot of your time in creating sales quotes using some indigenous tools or Word or Excel and now you are ready to find the best CPQ (Configuration, Price, Quote)? Good. Let’s talk. You would want to get ROI soon. And that is not just
