salesforce apple partnership

Partnership of The Year – Salesforce Team Up With Apple!

Salesforce and Apple are two popular tech giants who have simplified technology and contributed big time to the tech world. Salesforce is known as the no.1 CRM in the world, whereas, Apple is known to offer the best products to businesses. Recently, Salesforce and Apple announced a brand new partnership that will offer users a

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Big Data for mobile apps

How Big Data For Mobile Apps Isn’t As Bad As You Think!

Use of smartphones have surged to a level beyond imagination and mobile apps have become an indispensable part of our lives. The tremendous amount of data that customers use on a regular basis can be gathered and meaningful insights can be drawn from them that would eventually help a lot for building mobile apps. The

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mobile app success

Key Performance Indicators For Mobile App Success

A business management writer Peter Drucker once said – “What gets measured, gets managed”. It is important to measure all the facets you want to manage. For measuring the performance of any mobile application, we have various key performance indicators (KPI) which need tracking. There are many metrics which enterprises must measure. Every company has

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Why Discovery Phase Is Important For Mobile Applications?

A- Introduction Mobile app development should always start with a Discovery phase. This phase helps in defining business goals, marketing objectives, targeting user bases, feature lists and, most importantly, the overall viability of the app from a business perspective… Along with business objectives, one of the biggest advantages of the Discovery phase is clarity on

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Bots vs Apps

Bots vs Apps: Beginning Of The Next War

We all know that Chatbots are now used almost everywhere whether it is receiving weather updates on your smartphone or gathering latest news articles or for picking up grocery. Bots are omnipresent 🙂 Also, UK-based online football community, Copa90 which has more than 20 million followers, launched its first Facebook messenger chatbot for UEFA 2016.

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Mobile App Marketing

3 Golden Rules To Acquire Loyal Users For Your App

Americans’ average time spent per day on mobile devices has increased 575% in three years. Now that 80% of the time spent on mobile devices is spent on applications by users, it is no wonder that more than a thousand apps are being added to the play store on a daily basis. But what if

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