The website was tied to a costly and inflexible CMS setup, where customization was slow, updates were resource-intensive, and overall management depended heavily on external server infrastructure. In addition to operational challenges, the developer resources lived on a separate subdomain, diluting SEO authority and creating fragmented content experiences. The organization needed a more adaptable platform, a unified content structure, and an SEO-focused approach to better connect with its global developer audience.

We migrated the entire web ecosystem from Hippo CMS to WordPress, including a strategic shift of the developer site into a subdirectory to strengthen SEO and consolidate domain authority. A modular, template-driven design system gave content teams the flexibility to update pages efficiently while maintaining brand and structural consistency across the site. UI/UX enhancements improved navigation and readability, ensuring a smoother experience for both technical and non-technical visitors.

To improve operational efficiency, we implemented automation testing with Selenium, significantly reducing QA overhead and accelerating release cycles. Custom fields in WordPress streamlined taxonomy and content governance, while integrations such as Algolia search and the Meetup API enriched the developer journey with precise content discovery and real-time community event visibility.