CRM(Customer Relationship Management) solutions have become an ingrained concept in today’s modern enterprise ecosystem. With every passing year, we witness a new steaming flavor of CRM like cloud CRM, mobile CRM, social CRM. Gartner reports a 13.3% year-over-year CRM growth last year, and predictably it will touch 36 billion dollar market by 2017. An industry
2015 had been the tipping point for digital marketing trends and this magnified manifolds. This surge has continued and found its way thickly into 2016. Here we bring to you the latest trends and stats about digital marketing and its gargantuan impact.
The future of marketing is “Marketing Automation”. Marketing Automation is a critical concept which cannot be explained in a single word but it can be defined in simple words as the use of appropriate software to automate the marketing processes such as customer segmentation, campaign management and a lot more which would otherwise had to
