If you have used Salesforce, you would have definitely encountered duplicate data. It comes as no surprise to you when you follow up on a lead and discover that an associate of yours has already contacted your lead and has added duplicate data to your Salesforce org. Tough luck, isn’t it? According to research, 83%
If you have dirty data, your Salesforce Cadillac has the potential to bring your entire organization to a screeching halt. Fabricating business decisions based on dirty data can lead to errors and misled projections and faulty forecasts that carve the path to exponential downfall of the ROI of the application. Duplicate Management thankfully comes to
