Gulfstream’s customers—owners, pilots, and maintenance coordinators—expect a digital experience that matches the quality of the aircraft itself. The company needed to modernize both its public-facing site and its MyGulfstream portal to better serve users and streamline operations.
The challenge was to deliver a premium, personalized experience while also improving internal efficiency and leveraging existing technical infrastructure.

Algoworks conducted in-depth research with Gulfstream stakeholders and end users to understand their needs and pain points. Through collaborative workshops, the team developed future-state journey maps and defined key features for both the website and portal.
The new experience includes personalized content, streamlined maintenance scheduling, and tools tailored to each user’s aircraft. Algoworks also helped define the optimal technical architecture to support these capabilities—balancing existing systems with new tools—and is now supporting execution of the vision.

The redesigned digital experience delivers on Gulfstream’s brand promise—offering intuitive, relevant tools for customers while improving operational efficiency. With a scalable architecture and user-centered design, Gulfstream is positioned to better serve its elite clientele and internal teams alike.