Over a decade of design-driven growth with Avis Budget Group
Since 2013, Algoworks has been the digital design provider for Avis Budget Group, supporting brands like Avis, Budget, Budget Truck, and Payless. Through a long-standing, collaborative relationship, Algoworks has helped drive tens of millions in incremental revenue by continuously optimizing digital experiences and supporting strategic initiatives across teams.
Unifying teams and driving digital growth in a competitive market
When Algoworks first engaged with Avis Budget Group (ABG), the company was navigating a fragmented digital landscape. Business and IT teams were misaligned and previous agency relationships had created friction rather than cohesion. At the same time, ABG faced intense competition in a commoditized industry where digital performance directly impacted customer
With multiple brands and platforms to support, the organization needed a firm who could deliver high-performing designs, unify cross-functional teams and adapt to shifting priorities. loyalty and revenue.
A strategic alliance built on trust and results
The turning point in the relationship came in early 2014, when Algoworks facilitated a workshop that successfully brought ABG’s business and IT teams into alignment. That moment of unity laid the foundation for a long-term business relationship, and Algoworks was named Digital Agency of Record shortly thereafter.
Since then, Algoworks has worked across nearly every aspect of ABG’s digital ecosystem, from customer facing car rental and purchasing experiences to optimized digital tools for internal teams. The team has led the design and optimization of booking flows, upsell experiences, and ancillary product offerings—always grounded in user research and validated through multivariate testing. The work spans desktop and mobile, with a growing focus on delivering development-ready designs and maintaining digital libraries.
Collaboration and co-creation for both customer experiences and operational excellence
We embed ourselves alongside client teams, developers, and agency partners to solve problems together. Our approach is built on shared goals and clear KPIs, whether it’s boosting conversion, improving retention, accelerating speed to market, or streamlining productivity. Every handoff is designed to create value, so customer journeys feel seamless and internal operations run smarter.
An example: Avis tasked Algoworks with designing AvisF1rst, a premium airport pickup and concierge service. Our team crafted the end-to-end experience—stitching together website and app flows from booking to return—while also delivering operational tools for agents across mobile and tablet. Beyond design, we continue to support ongoing development, ensuring the service scales smoothly and delivers both customer delight and operational efficiency.
Sustained impact through strategic design
Algoworks has helped Avis Budget Group evolve from fragmented digital efforts to a unified, high-performing ecosystem. By embedding design into strategic decision-making and operational workflows, we’ve delivered sustained revenue growth, improved customer experiences, and empowered internal teams. Today, Algoworks continues to play a pivotal role in shaping digital strategy, with ongoing initiatives that span research, optimization, and innovation across the brand portfolio.
