The big news is here, Salesforce has recently changed some of its products’ names – and that has created disarray among the technology people. One of the most crucial and unimaginably indispensable products is – Salesforce Marketing Cloud. It is a technology that has been the go-to product for numerous businesses, and therefore, is often
Is it easy to maintain product and brand awareness in this age of ever-increasing customer demands? No. It is even more challenging for small-scale businesses as they don’t have many resources to invest, which means they have to compromise after reaching a certain level. We are living in a highly competitive digital era where marketers
What is the most important objective of B2B businesses? All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.
The Salesforce State of Marketing Report 2020 edition includes insights from nearly 7,000 marketing leaders worldwide. The Salesforce Research team conducts an annual survey to unveil a year-over-year (YoY) comparison with a focus on marketing skill sets, social engagement standards, privacy policies, and data management strategies. Salesforce, with its flagship Marketing Cloud customer base, has
Salesforce Einstein is an Artificial Intelligence technology launched for the Salesforce Customer Success Platform. With Salesforce Artificial Intelligence, you can increase the potential of marketing, sales, and service by making customer interaction fast, smart, and predictive. Salesforce Einstein collects all the past data, analyzes it, and creates data sets. The data sets are then tested
Here’s a question: Which Salesforce marketing automation tool is the right choice for your business? Is it that easy to answer? We bet you, it is. Once you are clear about the importance of marketing automation and how it can balance your marketing and sales efforts, you are already halfway towards deciding the best marketing
Are you using cloud apps like Salesforce, Google G Suite, Microsoft Office 365??? Then under the GDPR impact, you should know a few things in fact certainly do a few things! Global Data Protection Regulation or more popularly known as GDPR; the European data privacy law is here! If you are someone concerned with gathering
The future of marketing is “Marketing Automation”. Marketing Automation is a critical concept which cannot be explained in a single word but it can be defined in simple words as the use of appropriate software to automate the marketing processes such as customer segmentation, campaign management and a lot more which would otherwise had to
Entrepreneurs always seek out industry-proven solutions to empower their business processing. If you are the one of them, here we can help you! Marketing Cloud is a Salesforce software solution, enables sales executives to enhance their marketing scale and business optimization. Salesforce integration permits companies to easily listen, analyse and engage their customers onto their
