We’ve witnessed a big digital acceleration in the retail sector during the last two years. Artificial intelligence and machine learning are becoming more important in the retail world since the demand for a smooth shopping experience and customization is increasing. These trends are not going anywhere anytime soon. They aren’t confined to the e-commerce industry!
When Salesforce acquired Demandware in 2016 for $2.8 billion, that’s when Salesforce Commerce Cloud came into action. As more and more industries started getting into e-commerce, Salesforce prepared to expand which is where the idea behind launching Commerce Cloud rolled out. The main aim of the company was to target the major retailers that consisted
